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5 Biggest Branding Mistakes
1) Branding without positioning. That’s like building a house without a foundation. Positioning makes clear your target audience, category, value proposition and differentiation. Without it, your...
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Asian-Americans Can Overcome Personal Branding Challenges: An Interview with...
Doreen Woo Ho is a successful executive with a fascinating career. She is a former Time Magazine foreign correspondent and longtime banking executive with Citicorp, Wells Fargo and United Commercial...
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Geoffrey Moore’s Escape Velocity Helps Established Businesses Innovate and Grow
Geoffrey Moore’s Escape Velocity is a godsend for company leaders. Geoffrey Moore, author of Escape Velocity Let’s say you have established products and markets but global competition has rewritten all...
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Six Triggers for Refreshing Your Personal Brand
The world is dynamic. Your brand needs to keep up with the times. If the world is talking about social marketing and you only do broadcast advertising, your reputation as a current marketer will...
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Branding From the Inside Out: Hawai‘i Style
I often talk about branding from the inside out—that is, from your core values to how you represent your brand. But, it never quite hit home until I was in Kona, Hawaiʻi, running enterprise branding...
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How to Reinvent Your Personal Brand After Failure
In the dark days following a failure–whether it is business, career or school—it seems as if the sun will never shine on you again. You feel like the world has forever marked you as a loser and you...
View ArticleReinvention: A Personal Branding Journey
When I meet new people, I love hearing their stories—how they got to where they are today and what makes them tick. Human interest is just that—interesting. Those human touches are what stick in...
View ArticleClik here to view.
Asian-Americans Can Overcome Personal Branding Challenges: An Interview with...
Doreen Woo Ho is a successful executive with a fascinating career. She is a former Time Magazine foreign correspondent and longtime banking executive with Citicorp, Wells Fargo and United Commercial...
View ArticleClik here to view.
Geoffrey Moore’s Escape Velocity Helps Established Businesses Innovate and Grow
Geoffrey Moore’s Escape Velocity is a godsend for company leaders. Geoffrey Moore, author of Escape Velocity Let’s say you have established products and markets but global competition has rewritten all...
View ArticleClik here to view.
Six Triggers for Refreshing Your Personal Brand
The world is dynamic. Your brand needs to keep up with the times. If the world is talking about social marketing and you only do broadcast advertising, your reputation as a current marketer will...
View ArticleClik here to view.
Branding From the Inside Out: Hawai‘i Style
I often talk about branding from the inside out—that is, from your core values to how you represent your brand. But, it never quite hit home until I was in Kona, Hawaiʻi, running enterprise branding...
View ArticleClik here to view.
How to Reinvent Your Personal Brand After Failure
In the dark days following a failure–whether it is business, career or school—it seems as if the sun will never shine on you again. You feel like the world has forever marked you as a loser and you...
View ArticleReinvention: A Personal Branding Journey
When I meet new people, I love hearing their stories—how they got to where they are today and what makes them tick. Human interest is just that—interesting. Those human touches are what stick in...
View Article
